About
Google Cloud Innovators is an open developer community that offers promotional benefits in exchange for advocacy and adoption of Google Cloud. It unifies practitioners with seamless, merit-based rewards driven by meaningful community contributions.

Challenge
Create a distinctive identity inside Google’s global brand system, with foundational assets, templates, and clear design principles so the program can launch consistently and scale.

Solution
The identity centers on a modular foundation mark inspired by coding brackets and a diverse developer community. It extends into versatile patterns and badges, supported by a flexible visual language for type, color, and layout that feels unmistakably Google and uniquely Innovators. A comprehensive launch kit and program standards cover events, social, email, presentations, and swag so teams can ship quickly and consistently.

Outcome
The system has been adopted globally by regional teams and now champions tens of thousands of members. It has expanded into new tiers including Innovators Champions, Plus, and Students, while templates and guidance speed up production across channels. Internally, the work is recognized as a gold-standard approach to Google brand design.