About

In collaboration with our client, Salt, we embarked on a transformative journey to fortify their brand identity using the formidable combination of AI and big data on a cloud-based scale. Salt, a trailblazing force in API security, entrusted us with the task of crafting a narrative that reflects their commitment to unrivaled end-to-end API security, allowing businesses to innovate confidently.

Challenge

At the core of Salt’s brand lie three pillars that define their essence: the unparalleled expertise of API security pioneers, the unwavering integrity of dedicated professionals driven by the success of their customers, and the profound impact of solutions that empower clients to excel. Our partnership extended beyond mere branding; it was a collaborative effort to showcase the unique strengths that set Salt apart in the competitive landscape.

These Brand Standards, meticulously established for Salt, serve as the guiding principles for language and visuals in their brand communications. Together, we crafted a narrative that not only reflects the technological prowess of Salt but also resonates with the transformative outcomes their solutions bring to businesses. The result is a compelling brand identity that echoes Salt’s commitment to excellence and innovation.