About
Pinegrove Venture Partners is a venture platform built on disciplined growth and strategic partnerships. It empowers fund managers, founders, and investors to cultivate opportunity and build ecosystems where collaboration thrives.

Challenge
In a crowded VC landscape of look-alike brands, Pinegrove needed a distinct, credible identity that communicates trust and momentum and scales cleanly across investor decks, founder materials, web, and social.

Solution
I built a modern, modular design system around the Grove Mark, a stylized tree of three stacked triangles representing Strategic, Credit, and Opportunity Partners. It’s open form signals collaborative strength. The system extends into Grove Grid for structure and Grove Flow for motion, plus a refined green-teal palette and editorial clarity. Based on my strategy and competitive analysis, I wrote a direct, founder-friendly voice that avoids industry clichés and carries the line “Rooted in Venture, Cultivating Opportunity.”

Outcome
A clear, scalable brand that feels disciplined and contemporary. I delivered the full visual identity and guidelines, reusable deck and document templates, a web and social toolkit, consistent data-viz styles, and event-ready collateral.