About
Salt Security protects APIs for global enterprises. The brand needed to feel sharper and more premium while preserving equity across a fast-moving product and marketing ecosystem.

Challenge
Refresh the identity within an established footprint, unify typography, color, and composition, clarify the visual hierarchy, and deliver a practical system that teams can use across the web, events, and sales without reinventing the wheel.

Solution
We rebuilt the system from the inside out, debuting a new logo, precise type pairings, calibrated color, and disciplined grids that read crisp and confident at enterprise scale. Everything is packaged in thorough brand guidelines and a production-ready toolkit of assets, patterns, and templates, with clear usage rules so marketing and sales can move fast and stay on brand.

Outcome
A cohesive, enterprise-ready brand in market: cleaner hierarchy, stronger recognition across channels, and noticeably faster production thanks to standardized templates and rules.