About
The Simons Foundation’s mission is to advance the frontiers of research in mathematics and the basic sciences.

Since its founding in 1994 by Jim and Marilyn Simons, the foundation has been a champion of basic science through grant funding, support for research, and public engagement. We believe in asking big questions and providing sustained support to researchers working to unravel the mysteries of the universe.

Challenge
The Simons Foundation faced a significant organizational challenge, requiring a comprehensive reorganization and consolidation to clarify the functions of each sector within the organization. Our approach involved understanding the organization as a whole, enabling us to distill its various components into coherent structures. This groundwork was essential before delving into the creation of distinct and unique brand identities for each facet of the foundation. The primary goal was to empower the Simons Foundation’s communication team, enabling them to implement the newly unified brand effectively.

Solution
Our team has created an organizational transition and a new foundational brand structure that serves as a comprehensive guide to bringing Simons Foundation to the forefront of scientific research. When followed Simons Foundation and its supported brands maintain a recognizable and cohesive presence across channels, including websites, office spaces, conferences, social media, and any other instances where Simons Foundation is represented worldwide.